Results of the InterCHARM 26 exhibition

The 33rd International Exhibition of the Perfumery and Cosmetics Industry InterCHARM has concluded in Moscow.

MITRA has been participating in InterCHARM since its first year. A distinctive feature of our booth this year was the expanded display of the company's current product range.

MITRA's new products, developed specifically for this exhibition, attracted particular attention from visitors to the stand, including the 549 ONTARIO series of cosmetic bottles with a unique wide flip-top design (No. 342), and the 551 and 552 series of bottles with the brand-new flip-top design (No. 345). These bottles boast an attractive, fresh shape, unlike most retail packaging—a crucial feature for new projects.

This year, for the color cosmetics sector, MITRA launched its first-ever stick packaging: the L.15. Visitors to the company’s stand were the first to get an up-close look at its sleek, trendy, streamlined design and user-friendly functionality, featuring a smooth-gliding internal mechanism. During the exhibition itself, several new product concepts were conceived for this packaging—including blush, contouring products, and a sun-care line.

To complement the L.15 mascara stick, MITRA has introduced the new MB.14/18-422 mascara bottle. It mirrors the stick's streamlined shape, allowing for a unified, cutting-edge design across decorative cosmetics lines.

The exhibition resulted in hundreds of warm meetings with our current and potential clients, and dozens of new projects that moved from the realm of ideas to reality thanks to the form they found right at the MITRA stand.

We thank everyone who shared this incredible atmosphere with us over the four days of the exhibition, and we hope to see everyone again at this same venue next year!